b'Social Media ChannelsIn 2020 and during the COVID-19 pandemic, marketing took to Greenwood Houses Facebook page to invite consumers, families, and our followers to see our culture, our staff, and our residents, and shared stories and photography of our culture.The Green FeedMarketing observed that there was a disconnect for consumers when it came to awareness of the organizations offerings. Moving forward, it will be easier for consumers to enter the system at multiple stages of aging and care needs. Consistent messaging will highlight the power of the brand: three decades of experience, quality care, experienced staff members, and commitment to providing comprehensive, targeted healthcare services for the elderly in our communities.Marketings Rebranding PresentationMoving forward, Greenwood House Senior Healthcare is our brand for future marketing and advertising efforts. Each service line falls under the brand. To prevent confusion, no secondary icons or logo illustrations will be used. A brand guideline and style sheet will be developed for all departments to use.17'